It takes considerable time and resources to build a business’s reputation. Yet an online reputation can be destroyed in a matter of minutes. Data breaches regularly feed massive amounts of Personal Information and access credentials to the dark web, a deliberately hidden part of the internet where hackers and cyber criminals sell and trade information. This stolen information can be used against a business or its employees to:
- Compromise confidential information
- Conduct fraud/theft
- Engage in identity theft
- Blackmail or extort
Additionally, a business’s online assets can be compromised without anyone’s knowledge. A business’s domain and IP ranges can end up on blacklists affecting its ability to conduct business. SSL certificates, which are essential for establishing trust on public servers (such as websites) and private services (such as PKI infrastructure), can expire, damaging a business’s reputation.
That is why many businesses today use reputation monitoring to monitor the dark web, blacklists, and SSL certificates, so when problems arise, they can act immediately.